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Mailing Lists & Demographics

Mailing Lists

Opt-in Subscriptions

Many of our clients benefit by adding a "Join our List" or "Subscribe to Our Newsletter" form to their web sites.

By e-mailing newsletters, notices or special offers to your existing and potential customers, you can increase visitors to your website and easily notify them of special prices, sales or events.

Use our opt-in subscription service on your website to begin building your own list of interested website visitors and current customers.

We take care of data collection, list maintenance, backups and mailings, while you concentrate on your own area of expertise. Your business.

Demographic Collection & Use

With a subscription form on your website, you can ask (optionally) for additional data from your subscribers.

Response to our current clients subscription forms tells us that most subscribers will complete the entire form if it is not too complex.

Ask not only for their email address, but where a subscriber is located, whether they are a wholesale or retail buyer, about their interests, the best way to contact them, etc.

Then, when you have news or a special offer, we can tailor a mailing and send it only to the appropriate e-mail addresses.

You create the mail content and tell us what type of customer should receive the notice. We will setup the mailing to your targeted subscribers and monitor the mailing for you.

An example of a recent subscription project:

Project:

• Add an opt-in subscriber list for Underwater Photography Magazine to collect the email address and demographic data on readers.

Benefits:

• identified readers' interests and tailored future content to appeal to those interests
• identified reader's skill levels changed content to include more articles for beginning photographers
• reduced the time required to maintain the original PC-based mailing list and to send out issue announcements
• received a subscriber comment that lead to a radical change in the format of the magazine
• increased the number of readers and the value of advertising in UwP

Demographic data collection can be used not only to target mailings but to change the focus of your business and improve sales.

email: sales@cityseas-web-design.com
Telephone: 817-626-0636, Fort Worth, Texas

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